In this small town that I live in, I have to credit word of mouth advertising for the success of my small business. I do a good job for someone and they hire me to come back again, and they recommend me to their friends. Many times those friends call me and hire me, and they are happy with my work so they keep calling me and they recommend me to their friends too! I’ve had to spend very little money on advertising!
The new trend in advertising nowadays is the social media marketing technique. That technique also depends on word of mouth advertising, but focuses largely on promoting products and services through parties and blogging.