I was reading an article on TheStreet.com about how retrofitting a company to be more “green” is a good business move; it generates positive publicity and may attract more customers.  I agree that it is a good idea.  But I also seem to remember reading an article (I don’t recall where) about how some unscrupulous companies are making “green” claims that they don’t deserve.  So that brings me to pondering how a company can go “greener” and be transparent about it in such a way that it doesn’t cost the company too much money.  Going green is great, and much needed, but we also need to make sure that the company can still make a profit!